About us

About Genesmart

DNALYSIS Biotechnology was founded to bring state-of-the-art molecular technologies to the South African health and wellness markets. We aim to leverage recent scientific advances in Human Genomics research to benefit the South African consumer, by providing access to these developments in an affordable, consumer-friendly manner.

DNAlysis is dedicated to bridging the gap between institute-based scientific research, and direct benefits to the consumer. We believe that the future development of health and wellness is in the personalisation of an individual’s diet, lifestyle and supplementation requirements.

DNAlysis comprises a dedicated team of scientists with expertise in Human Genetics, Molecular Biology, Nutritional Genomics and Dietetics.